Does your business need a CRM solution?
Thanks to our CRM solutions, you will win new prospects and build customer loyalty effectively to grow your business. CRM tools will help you accelerate your business growth and automate daily tasks. CRM also provides a global view with customizable dashboards showing the history of customer interactions.
What is CRM software?
Customer Relationship Management software stores and manages your customer and prospect data.
A CRM tool will track all your interactions. It will help you win more customers by increasing your sales team’s ability to close deals.
This software ensures that every step of the consumer interaction is carried out efficiently to increase overall profits.
The software collects customer data from several canals. However. A CRM software stores detailed information on overall purchase history, personal information and buying behaviour patterns.
Why is it important to have a CRM solution?
A CRM software is a daily essential tool. CRM also uses data from social networks to adapt to the evolution of the market. They allow you to gather all the data on customer behavior. There are several reasons to adopt a CRM software such as:
- Benefit from an easy-to-use, cost effective and flexible solution
- Acquire new customers and retain existing ones
- Implement a targeted marketing strategy
- Boost your sales by effectively tracking your opportunities
- Have access to an exceptional customer service and a high-quality telephone assistant
- Access customer and prospect data at any time and on any device (tablet, smartphone…)
How to choose a CRM solution?
You have to follow several criteria for the choice of a CRM solution. In order to choose the adapted solution, every company has to follow these steps:
Step 1- Make a list of the customer management systems you are already using, and then make a list of the features you want. It is highly recommended to choose applications that will suit your needs.
Step 2-Determine a budget for your CRM software: how much do you want to spend? Do you want to do a complete overhaul of the system, add some functionality, or invest in a combination of both?
Step 3- Analyse the end-users desires to design the most relevant and effective CRM tool possible: involve staff members.
The main features of a CRM software
All CRM tools must include these main features:
- Contact management
- Interaction tracking
- Lead management
- Mailboxes integration
- File centralization
- Quote management
- Pipelines tracking and management
- Workflow automation
The benefits of a CRM solution for developing sales and customer loyalty
The major benefits of a CRM software are the following:
- Advanced features to retain existing customers and maximize their revenue
- Marketing analytics to streamline customer acquisition processes and continuously improve conversion rates through better targeting
- Sales force automation and customer service management
- Available as online (cloud computing) or on-premise solution
Thanks to a CRM software, sales and marketing teams can create a central database based on customer behaviour. A good data centralization is a key element to increase sales. CRM software such as Microsoft Dynamics 365 enables all companies to manage their customer relationship while providing easy access to information.
The advantages of CRM in the cloud
Cloud computing reduce data loss risk by storing company and customer data off-site. Your employees will be able to view and share customer information across multiple channels in real time. The features of cloud computing are as follows:
- Simplify updates and repairs that are performed by the hosting provider
- Reduce your IT department requirements and maintenance responsibilities
- Expand your infrastructure as your business expands into other markets
- Reduce data loss risk due to on-site disasters by storing company and customer data off-site
- Give your employees the ability to consult and share customer information in real across multiple channels
Why should you trust Absys Cyborg for the integration of a CRM software?
With high levels of certifications, Absys Cyborg is able to offer you innovative CRM solutions.
Microsoft Dynamics 365 is adapted to any type of company. It offers compatible solutions with all Microsoft tools.
Our expert advice will help you find CRM solutions that will meet your business needs.
All Softwares related to the need: CRM
Microsoft Dynamics 365 CRM
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Microsoft Dynamics 365 Customer Service
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