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See all our white papers, customer testimonials, infographics, and expert opinions to find out more about Sage, Microsoft and Kyriba solutions, as well as Absys Cyborg services

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Three ways sales and marketing alignment reduces costs

Many professionals are operating in a distributed environment. Although, sales and marketing misalignment is common even when colleagues work in the same office. They both use different platforms and do not have the same goals and KPIs. If both sales and marketing teams used the same solution, they would be able to benefit from each other’s data and insights.

Three ways sales and marketing alignment reduces costs
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The benefits of aligning sales and marketing

When teams are misaligned, they have trouble coordinating and operating with separate information. They can then miss goals and benchmarks because of the difference between their metrics and data. The separation of solutions can put both teams at a disadvantage because each team has its own view of the picture. This leads to some difficulties such as ineffective strategies, misunderstandings and missed opportunities, all of which negatively affect customer outreach.

The benefits of aligning sales and marketing
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6 strategies to boost sales productivity

Indeed, there are many hurdles to clear on the way to closing a deal for all sales organization. Engaging with buyers who follow a nonlinear customer journey or managing a disconnected collection of sales tools can lead to a lack of collaboration and broken sales processes. As far as small and medium-size businesses are concerned, these challenges may seem daunting. Implementing a cohesive solution can ultimately boost revenue and productivity while building better customer connections and interactions.

6 strategies to boost sales productivity
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How to elevate customer experiences?

To elevate customer experiences, it is recommended to orchestrate personalized customer journeys including interactions and touchpoints to strengthen relationships.

How to elevate customer experiences?
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How to reimagine productivity with Microsoft Dynamics 365?

Discover how to improve your employee’s productivity and transform business process automation thanks to the Microsoft Cloud and Microsoft Dynamics 365 software.

How to reimagine productivity with Microsoft Dynamics 365?
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Customer centricity: A key priority across all lines of business

Nowadays, personalization is the key to standing apart from the competition in content and product saturated. Since customer experience is expected to overtake price and product as the key brand differentiator by 2020. It would mean that companies will globally lose an important amount of money because of poor customer experience. This failure will impact an organization’s conversion and retention rates, making it difficult for competition.

Customer centricity: A key priority across all lines of business
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Be the grandmaster of digital selling with four strategies

As a comparison to chess, the endgame in selling begins with the right moves. Discover what are the four strategies to become the grandmaster of digital selling.

Be the grandmaster of digital selling with four strategies
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Making Microsoft Dynamics 365 Business Central your business management solution

Microsoft Dynamics 365 Business Central is an ERP software designed for any type of companies (mid-size companies, SMB, big companies) that want to embark on their digital transformation.

Making Microsoft Dynamics 365 Business Central your business management solution
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Testimonial of our customer Swile about the Kyriba treasury management solution

Find the testimonial of our customer Swile about the recognized treasury management solution Kyriba and the personalized support provided by Absys Cyborg

Testimonial of our customer Swile about the Kyriba treasury management solution